The Power of Consistency

Does “consistency” sound a bit, well, boring to you? After all, Ralph Waldo Emerson said “foolish consistency is the hobgoblin of little minds.”

But wait. There’s another way of looking at consistency — and it’s a powerful one.

Robert Collier said that success “is the sum of small efforts repeated day in and day out.”

So, if those “small efforts” are done consistently with excellence, then, guess what — the “sum” will be excellent!

On the other hand, if you consistently do tasks in a substandard way, then the “sum” will be below par.


In the business world, though, consistency is a hugely important tool. We live in an age of instant gratification. People want quick results, but true success requires sustained effort. Anyone can work hard for brief periods of time, but to reliably produce results, we must consistently think and act in productive ways.

In addition, people need to know that they can rely on you. They want the service they receive to be excellent each and every time. Consistency is one of the cornerstones of creating long-term customer retention and client loyalty.


If you’ve mastered skills associated with consistency, you:

* Use “cause and effect” thinking, relating behaviors and choices to consequences.

* Can be relied upon regardless of circumstances.

* Inspire others to have confidence in them.

* Use established business standards.

* Convert rational decision-making into regular habits.

* Take responsibility for predictable levels of productivity.

* Create momentum through sustained effort.

Next time let’s look at how to build your consistency muscle. It’s worth the effort!

Your Coach,


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